Ask any coffee drinker, from the casual to the connoisseur: coffee is an intensely personal thing. And yet it brings us together. In conversation. In congratulation. In commiseration. The making of a humble coffee can make a difference. It can make your day. That’s why we take ownership of the plant-to-cup coffee journey at Segafredo. And leave nothing to chance.
Global means we do everything, everywhere
You’ll find our trademark Italian intensity in everything we do. And rest assured, as part of the global Massimo Zanetti Beverage Group, we doe erything. From the hand-picked beans from our own plantations, to the cups our coffee is served in. From our state-of-the-art roasting facilities, to the world of experience that goes into our world-famous blends. From manufacturing our own coffee machines, to training baristas to create the degree-perfect espresso. All to the same exacting standards.
Coffee is in our DNA
Our founder, Massimo Zanetti, was born into a family of Italian coffee merchants. You could say coffee is in his blood, so it felt like destiny when he bought his first roasting plant in 1970 Bologna, marking the birth of our company and Massimo’s mission to spread Italian espresso quality and culture around the world.