Sustainability: Trading Fairly in Coffee

Our coffee plantations, our workers.

Segafredo Zanetti owns and operates its own plantations worldwide.

Coffee Solutions at Segafredo Zanetti

Sustainability  & Fair trade

Segafredo Zanetti owns and operates its own plantations worldwide. This allows us to control the way our coffee is produced and the way our farmers are treated. We provide housing, medical facilities and schooling for the coffee farmers and their families employed by us.

Unlike other companies who source their coffee beans from a variety of plantations and by doing so can’t guarantee the treatment and work conditions the farmers face.

Zanetti Foundation & mission

The Fondazione Zanetti is a non-profit organisation born in year 2007 from the wish of Massimo Zanetti and his Family. The Foundation is an independent, secular, non-political organisation, which does not discriminate on the basis of the race, creed, gender, caste or political orientation.

The main objective of the Foundation is to help children in need by supporting and promoting domestic and international projects aimed at providing school education, food and health assistance, sheltering and psychological support. The action of the Foundation is mainly focused on minors living in the third and fourth world, where malnutrition, diseases and difficult social situations kill or invalid millions of children every year; we also operate in our local situation, by supporting and promoting various initiatives.


Our Projects

Our Projects

Community care centres


A very important project in “Malawi“, in partnership with ActionAid. The operation focused in the South-West of the country, and led to the construction of two community care centres for young children.


I can read & write too

The specific objective of the project “Anch’io so leggere e scrivere!” (“I can read and write too!”) is to reduce the phenomenon of street children in Neak Loeung, in the Province of Prey Veng.



Give Me A SMiLe

We support the “Regalami un Sorriso” (Give Me a Smile) project, which plans to set up a dentistry service in Sakalalina hospital (a rural village in Southern Madagascar). This service will provide prevention, care and rehabilitation in the form of dentures, as well as odontological and orthodontic training for local people.


Fair Trade

Fair trade is an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers. The international Fairtrade system – made up of Fairtrade International and its member organisations – represents the world’s largest and most recognized fair trade system.

coffee sustainability segafredo


Fairtrade Standards for coffee

Among other things, Fairtrade Standards for coffee production include the following:

  • Producer organizations are paid a floor price (Fairtrade Minimum Price) of US $ 1.40 per pound for Fairtrade certified washed Arabica and US $ 1.35 for unwashed Arabica, or the market price, if higher.
  • For Fairtrade certified organic coffee an extra minimum differential of US $ 30 cents per pound is being applied.
  • A Fairtrade Premium of US $ 20 cents (with USD $ 5 cents earmarked for productivity and quality improvements) per pound is added to the purchase price and is used by producer organizations for social and economic investments at the community and organizational level.
  • Fairtrade coffee certification is currently only open to small farmer organizations. Small farmers must be organized in organizations which they own and govern.
  • Democratic decision making is required. Everybody has equal right to vote.
  • Environmental standards restrict the use of agrochemicals and encourage sustainability.
  • Pre-export lines of credit are given to the producer organizations. If requested, up to 60 % of the purchase price should be pre-financed to the producer organizations.
  • Trade standards aim to encourage fairer negotiations, clarify the role of price fixing, and reduce speculation.

segafredo sustainability coffee


Organic Coffee

Wherever today’s consumers choose to buy or eat organic products, they should be able to have confidence that these comply with strict rules.

Products that do not meet these standards may not be referred to as organic or bear the EU’s organic logo or a national equivalent.

This is why the EU regulation on organic farming covers not only production and processing, but also the control and labelling of organic food.

Our role, your role in sustainability

Segafredo, trading fairly in coffee.