Segafredo Zanetti Becomes The Official Coffee Partner of Juventus

The Fusion of Italian Icons

We are pleased to announce that Massino Zanetti Beverage group has signed a three-year partnership between Segafredo Zanetti Italy and Italian football club, Juventus. As the Official Coffee Partner of Juventus, Segafredo Zanetti will be distributed at all bars, restaurants and hospitality areas at Allianz Stadium. 

This incredible partnership fuses both Italian icons which would allow both our company and Juventus to continue our goal of exporting Italian excellence around the globe.  

The Partnership

Co-Chief Revenue Officer and Head of Global Partnerships and Corporate Revenues at Juventus, Giorgio Ricci, expressed his delight at the deal: 

“This new partnership shows how much emphasis the club places on promoting Italian companies with a strong international outlook. Segafredo Zanetti is a partner that is recognised across the globe for the proven quality of its products and which upholds values that are dear to our club. Italian coffee, like Italian football, is envied around the world.” 

Massimo Zanetti Beverage Group’s Managing Director for Southern Europe, Giorgio Boggero, echoed Ricci’s thoughts:  

“Segafredo Zanetti is an ambassador for Italian espresso throughout the globe and has always looked on with interest in the world of sport and its positive social values… It was only natural that we should link up with Juventus, the most international of all Italian clubs. We’ve immediately struck up a great partnership which will prove to be unique… We begin our journey at Allianz Stadium but we’ll soon be travelling together across the globe.” 

Indeed, our partnership with another prominent Italian company will lead to further joint initiatives that will see the club’s new official coffee accompany the team and the fans in Italy as well as abroad. We hope to play a huge part in Juventus’s success for a long time to come. 

Segafredo Zanetti has also been a proud partner of Torino FC. Read more here.